FRATRUSH
FROM SQUID TO BID
Your boys already built the playbook. 16 SEC schools. 330+ chapters. Every unwritten rule, every deadline, every move that gets you from squid to bid.
Real intel from guys in the house. Not Reddit. Not your dad's advice.
16 SEC schools. 330+ chapter profiles. Built by guys in the house.
IF YOU'RE NOT LOCKED IN YET, YOU'RE ALREADY BEHIND.
Real talk - most competitive houses fill their class over the summer. Cookouts, watch parties, lake trips. If you're not showing up, someone else is taking your spot. Get every event synced to your calendar now.
PHI TAU BETA - SUMMER RUSH 2026
Filter by house, get reminders for every round, and sync the whole timeline to your phone. No more scrambling through Instagram stories trying to figure out what's happening when.
WHAT'S INSIDE
Built by the crew - active members and recent grads who've been on both sides of rush. We know what gets you a bid because we've given them.
THE FULL PLAYBOOK
13-chapter playbook covering everything from pre-campus prep to bid day. What to wear, what to say, when to bounce. We crushed it so you don't have to figure it out alone.
CHAPTER PROFILES
Honest breakdowns of 330+ chapters across the SEC. Culture, vibe, reputation - who fits where so you're not walking in blind.
RUSH CALENDAR
Every chapter's events locked into one calendar. Filter by house, set reminders, sync to your phone. No more guessing.
CONVERSATION PLAYBOOK
The topics that work, the questions to ask, and what brothers actually notice. Stop being the forgettable guy in the polo.
WARDROBE GUIDE
Round-by-round outfit breakdowns so you show up looking like you belong. What gets you a callback and what gets you cut.
COMMUNITY ACCESS
Direct access to real fraternity members who've been through it. Get your questions answered by guys who actually know.
16 SEC SCHOOLS
Insider intel for every SEC school. Written by brothers at each campus who actually know how their system works.
RUSH IS A GAME. PLAY IT RIGHT.
You can show up and wing it. Or you can show up locked in, knowing exactly how the whole thing works. Your call.
WITHOUT FRATRUSH
- Show up cold - don't know anyone, don't know anything
- Wear the wrong fit to the wrong round
- Awkward silence after "so where are you from?"
- Zero clue which houses actually match your vibe
- Miss deadlines you didn't even know existed
- Hope for the best. Pray for a bid. Get ghosted.
WITH FRATRUSH
- Walk in knowing every chapter's rep, vibe, and culture
- Dress right for every round - zero guessing
- Conversation moves that actually get you remembered
- A shortlist of houses that match what you're about
- Every deadline, date, and event locked in your calendar
- A real strategy that takes you from squid to bid
DRESS THE PART
First impressions are the whole game. Show up looking like you belong and you're already ahead of half the room. Here's the universal SEC rush wardrobe - the pieces every rushee needs.
CASUAL / COOKOUTS
Summer events, watch parties, lake days. Clean but relaxed.
The shorts every guy in the house owns.
Skip the dry-fit. This is the move.
Broken-in Sperrys say "I've been here before."
BUSINESS CASUAL
Open house, invitational rounds. Polished but not overdressed.
Slim, no pleats, no break at the ankle.
Solid or gingham. Never a graphic.
Leather or ribbon. Match it to your shoes.
COAT & TIE
Preference dinners, bid night. This is the round that counts.
Navy. Knit or unstructured. Not your dad's suit jacket.
Crisp white or light blue. Zero logos.
School colors or chapter colors. Show you did your homework.
For Parents · Free Guide
NOT READY TO COMMIT?
START WITH THE FREE PARENT GUIDE.
14 pages. Everything every SEC rush parent wishes they'd known. Summer timelines, real costs, the conversations to have before bid day. Free, instant download.
CHOOSE YOUR PLAY
One-time purchase. No subscriptions. No recurring charges. Just lock in and let's get after it.
THE GUIDE
Universal rush guide for all 16 SEC schools. 2026 rush season.
- 7-section insider rush guide
- What rush looks like, start to finish
- The unwritten rules nobody tells you
- Wardrobe breakdowns per round
- Conversation playbook
- What to do if you don't get a bid
- Full rush calendar with Add to Calendar sync
SCHOOL PASS
Everything in The Guide + your school's chapter intel. 2026 rush season.
- Everything in The Guide
- Chapter-by-chapter profiles
- Chapter-level calendar detail (who's hosting what, when)
- Culture, vibe, and reputation breakdowns
- Common freshman mistakes at your school
VIP
Full access + 1-on-1 with a current fraternity member. 2026 rush season.
- Everything in School Pass
- 30-min 1-on-1 video call
- Matched with a member at your school
- Personalized rush strategy in your 1:1
- Group chat access with ambassadors
Covers 2026 Summer/Fall rush season. Calendar, chapter intel, and ambassador access active through December 2026.
FOR PARENTS
HE'S GOT RUSH. YOU'VE GOT THIS.
Rush season is stressful for the whole family. FratRush gives your son the playbook - written by current fraternity members at his school. And when bid day comes, we have you covered on gear too.
THE RUSH PLAYBOOK
Everything your son needs to walk into rush week ready. Built by current SEC fraternity members. One-time purchase, no subscription.
- ›16 SEC schools, 330+ chapter profiles
- ›Every rush date, every unwritten rule
- ›What rush actually looks like, day by day
- ›Wardrobe, conversation, and prep playbook
- ›What to do if he doesn't get a bid
- ›Cost breakdowns by school
MOST PARENTS BUY SCHOOL PASS - $79. Everything in The Guide plus chapter intel for his specific school.
PARENT PREP KIT
When bid day hits, you will want to be ready. Every school page includes curated links to official school gear, licensed fraternity merch, and custom chapter apparel. Pick your son's school to see what's available.
Links support FratRush at no extra cost to you.
We've been through it. We've watched hundreds of guys go through it. We built FratRush because someone should have handed us this playbook before we showed up on campus. Now we're handing it to you.
EST. 2026
THE INSIDER'S GUIDE TO SEC FRATERNITY RUSH
SEC fraternity rush is unlike anything else in college. Across all 16 schools - Auburn, Alabama, Ole Miss, Georgia, LSU, Florida, Tennessee, Texas A&M, South Carolina, Mississippi State, Kentucky, Missouri, Arkansas, Vanderbilt, Oklahoma, and Texas - the process starts months before you ever set foot on campus. Summer rush events like cookouts, lake trips, and watch parties are where the real decisions happen, and most competitive houses have their class picked before formal rush week even begins.
FratRush is the only rush guide built entirely by active SEC fraternity members and recent graduates. Our Rush Playbook covers 330+ chapter profiles with honest culture breakdowns, school-by-school rush calendars with every registration deadline and event window, round-by-round wardrobe guides, conversation strategies that actually get you remembered, and the unwritten rules nobody tells freshmen. Whether you are a rushee figuring out which houses to target or a parent trying to understand how greek life recruitment works, FratRush gives you the insider playbook.
Wondering how much fraternity rush costs? Trying to figure out the 2026 SEC rush schedule? Not sure what parents need to know about fraternity recruitment? We cover all of it - for free on our blog, and in full depth inside the playbook. No fluff, no tier lists, no Reddit rumors. Just real intel from guys who have been on both sides of rush.
FREQUENTLY ASKED
Real questions parents and rushees ask us. Real answers, no fluff.
What is fraternity rush?
Fraternity rush (also called recruitment) is the process where fraternities recruit new members. At SEC schools it typically involves a week of formal events plus weeks or months of summer cookouts, watch parties, and lake trips. Rushees meet brothers, learn each chapter's culture, and get evaluated for a bid.
How do you get a bid from a fraternity?
Bids come from genuine connections with current brothers. That means showing up to events, asking real questions, knowing what each chapter values, and dressing the part. At competitive SEC houses, 80 to 90 percent of bid decisions are made before rush week even starts. Preparation is the difference between a bid and a thanks-but-no-thanks.
What should I wear to fraternity rush?
Wardrobe varies by school and event. Summer cookouts call for clean casual: chinos or shorts, polos, broken-in boat shoes. Business casual rounds want a pressed Oxford and clean chinos. Coat-and-tie rounds need a navy blazer, white shirt, and school colors. The exact mix differs by campus - what plays at Auburn might look out of place at Vanderbilt.
When does fraternity rush start at SEC schools?
At most SEC schools, formal rush week happens during the first or second week of the fall semester (typically August). But the real rush starts much earlier. Summer events kick off as early as late May at Auburn, Texas A&M, Oklahoma, and Texas. Registration deadlines for IFC recruitment open around May 1 at most schools.
What is FratRush?
FratRush is the insider's guide to SEC fraternity rush, built by current fraternity members and recent graduates. It covers all 16 SEC schools with 330+ chapter profiles, the rush playbook, wardrobe guides by round, conversation strategies, and school-specific intel that nobody else publishes. Three tiers, one-time purchase, no subscription.
DON'T GO IN BLIND
Get a free preview chapter from The Rush Playbook before launch day. The boys who start early are the ones who get the bid.
No spam. No fluff. Just a head start.